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02 — heroic-designs

UI/UX Design

Interface design that works because it was designed for the people using it.

UI/UX Design

Good interface design is not about making things beautiful. It is about making sure the right people can do what they need to do without friction. We approach UI/UX with the same rigour as branding: starting from research, building from evidence, and testing our assumptions before we commit to a visual direction.

Discovery begins with user research: who is using this product, what are they trying to accomplish, where do existing interfaces fail them. We map user journeys, identify the friction points, and build a clear information architecture before any visual work begins. Wireframes are low-fidelity first, to test structure and flow without the distraction of aesthetics.

The design phase produces high-fidelity mockups for all required screens and states, including edge cases and error handling. We work in Figma and deliver a structured component library with all assets and annotations your development team needs to build from.

WHAT IS INCLUDED

User research and journey mapping
Information architecture
Low-fidelity wireframes
High-fidelity UI design (up to 8 screens)
Interactive prototype
Component library in Figma
Design system documentation
Two revision rounds
Handoff-ready Figma file

DELIVERY

UI/UX projects run 4 to 6 weeks depending on scope. Wireframes delivered in week 2, final UI in week 5 to 6.

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